International Bible Society becoming Biblica

IBS and Send the Light which joined in 2007 have now officially rebranded the joint entity as Biblica. IBS-STL…Biblica hold the copyrights to the NIV and TNIV translations and provide Bibles in numerous languages to people around the world. This name change will not effect their focus on Bibles or their primary mission of “Transforming lives through God’s Word.” I find it interesting that a Bible society needs to engage the services of brand consultant in order to get on with ministry.